Objectives of Study: Adhering to the “technology-centered, application-oriented” educational ideology, this program is amied to cultivate the talents who have comprehensive, practical ability, humanistic quality and developmental potential, who are able to analyze, plan and manage in marketing and E-commerce, who have strong English communication skills so that they can work in government sectors, foreign enterprises and institutions engaged in practical operation and research.
Core courses: Microeconomics, Macroeconomics, Principle of Management Science, Principles of Accounting, Principles of Marketing, Service Marketing, Consumer Behavior, Market Research, Integrated Marketing Communication, International Marketing
Major practice part: Professional practice, Social skills, Business-Basic Training, Subject & major course practice, Comprehensive experimental, Graduate practice and Graduate project (paper).
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