Educational Objectives
The major aims to foster professional middle and advanced business administration talents with the expertise and ability of management, economics, law, corporate strategic planning, image design, production operation, logistics planning and supply chain management. The graduated students should be familiar with the characteristic of enterprise and market economy in China, competent to engage in planning and the operation and management work of enterprises, institutions and government departments, and able to independently engage in teaching and research activities. Besides, these talents are required to have innovation ability, practical ability, competitiveness, good communication, and strong affinity in order to adapt to the development of the market economy.
Students majoring in Business Administration mainly study the fundamental theories, knowledge and methods of management, economics and enterprise management; The key is to receive basic training of management methods and techniques of strategic planning in industrial and commercial enterprises, image design, production operation, logistics planning and supply chain management; They are supposed to master good abilities of analyzing and solving problems in the above mentioned fields.
The graduates are should obtain the following knowledge or abilities :
1. Mastering the fundamental principles of management and economics, as well as the basic theories and
knowledge of modern enterprise management;
2. Mastering both quantitative and qualitative analysis methods applied in corporate strategy planning,
image design, production operation, logistics planning and supply chain management;
3. With strong language and writing skills, interpersonal communication skills, as well as the ability to
analyze and solve enterprise management problems;
4. Being familiar with the international business environment and the business management practices and
rule;
5. Understanding the theoretical frontiers and development trend of this discipline;
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